“Consumers trust maruti”

Shinzo Nakanishi, MD, Maruti Suzuki 

B&E: In your view, which all factors played a major role in empowering Maruti Suzuki to save the grace of its bottomline in the last fiscal when almost all the other automakers were on their knees?

SN: In times of a slowdown, people do not want to take any risk. They prefer purchasing brands on which they have full trust; and in the automotive market Maruti Suzuki comes on the top on those grounds. Moreover, we saw the slowdown coming in the urban areas of the country and we moved rather aggressively into the rural and the semi-urban market, which helped a lot to cope up with the slowdown.

B&E: Your expectations from the ‘new’ government?

SN: The previous government helped a lot to deal with the dull phase in the automotive market, be it the excise cut or petrol price going down; the government surely helped many players to sustain in the second half of 2008. If the government can again provide more help, everyone will be more than happy.

Read more.....

Source : IIPM Editorial, 2012.

An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
 

Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links

IIPM : The B-School with a Human Face