You will find no number crunching, no jargon and no guru speak from so called Dalal Street mavens on the Budget. sutanu guru & pramod kumar bring you the real budget story – a story of the lead up to the 2014 Lok Sabha Elections.
Top Congress leaders did discuss issues like disinvestment, relaxation of foreign investment norms and other so called ‘reform’ oriented policies that so excite the corporate sector, Dalal Street and most of mainstream media in the country. But then it boiled down to answering that one key question: should Pranab Mukherjee present a budget for India or Bharat? Now, you and I know the verdict was unquestionably in favour of Bharat. In that sense, this budget makes a decisive break from past budgets in the sense that it is unabashedly about Bharat and does not even bother to offer token gestures to India. Says Congress general Secretary Digvijay Singh, “This budget was always going to be focused on the poor, the farmers and the bottom heap of the population.” Referring to the displeasure and disappointment shown by corporate India and Dalal Street, Singh adds, “Sure, some sections are justified in being unhappy because they have not got the benefits they were hoping for; but then the reality is that you cannot satisfy everybody.”
Absolutely. For decades, successive governments have paid lip service to the poor during budget time while doling out sops to the rich. This budget has finally broken through that vicious cycle of dishonesty, double speak and double standards. This dramatic transformation in the Congress has been going on for quite a while; only it was either largely missed or ignored or jeered by the media when Rahul Gandhi was trying to get across his message of connecting with the real India. Now, even brand gurus accept that the Congress strategy has worked wonders. Says, Santosh Desai, CEO of Future Brands, “The Congress has brought local leadership in their planning strategy over the last few years, which was not their forte in the past. Thus their focus is aam aadmi, but they deliver what they say. Thus, in branding, if you say and deliver, then the effect is clearly visible.” So Dalal Street might be crying. But Pranab Mukherjee has delivered what the Congress has been intending for a while – to completely convince the aam aadmi, the voter, that the government and the party are actually working for them. And don’t be mistaken in the belief that the Congress will use only the Union Budget to implement its strategy for 2014. Recall the exact words used by Pranab Mukherjee very early on his speech on July 6, “While we are determined to convert our words into deeds, members would appreciate that a single budget speech cannot solve all our problems, nor is the Union Budget the only instrument to do so.” So Finance Minister Pranab Mukherjee is not the only ace that the Congress will deal while leading up to 2014. There are many other powerful and transformational jokers in the pack.
Absolutely. For decades, successive governments have paid lip service to the poor during budget time while doling out sops to the rich. This budget has finally broken through that vicious cycle of dishonesty, double speak and double standards. This dramatic transformation in the Congress has been going on for quite a while; only it was either largely missed or ignored or jeered by the media when Rahul Gandhi was trying to get across his message of connecting with the real India. Now, even brand gurus accept that the Congress strategy has worked wonders. Says, Santosh Desai, CEO of Future Brands, “The Congress has brought local leadership in their planning strategy over the last few years, which was not their forte in the past. Thus their focus is aam aadmi, but they deliver what they say. Thus, in branding, if you say and deliver, then the effect is clearly visible.” So Dalal Street might be crying. But Pranab Mukherjee has delivered what the Congress has been intending for a while – to completely convince the aam aadmi, the voter, that the government and the party are actually working for them. And don’t be mistaken in the belief that the Congress will use only the Union Budget to implement its strategy for 2014. Recall the exact words used by Pranab Mukherjee very early on his speech on July 6, “While we are determined to convert our words into deeds, members would appreciate that a single budget speech cannot solve all our problems, nor is the Union Budget the only instrument to do so.” So Finance Minister Pranab Mukherjee is not the only ace that the Congress will deal while leading up to 2014. There are many other powerful and transformational jokers in the pack.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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