Why bloopers count even in the world of media & entertainment
Then there is the media mughol Rupert Murdoch, who bought the baseball franchise Dodgers from the O’Malley family in 1997, for a whopping $311 million – a high price at that time. Murdoch bought Dodgers hoping that it would complement FOX Sports’ content. But post-deal, Murdoch renewed the contracts of all the players, because of which, their remunerations shot-up by as high as 50%! However, the revenue prospects worsened... Finally Murdoch sold Dodgers for $439 million in 2004, incurring losses amounting to millions of dollars in the process... Another blunder was made by NBC, when it cancelled the Baywatch TV show after just one season (in 1989) for lack of viewership and high costs. Then, David Hasselhoff invested his own money in it and relaunched it in 1991. The show became the most-watched TV show of all times, with 1.1 billion viewers! To sign off, here’s another one from Decca Records when it rejected an unrecognised music band in 1962, stating: “We don’t like their sound, and guitar music is on the way out...” The band was later signed-up by EMI and became an instant hit. You know it as ‘The Beatles’ today! Similarly, Universal Studios approached Mars to use M&M’s in their new film to be directed by Steven Speilberg. Mars refused and Universal struck a deal with Hershey. The movie was The E.T. – one of the biggest hits, ever!
Then there is the media mughol Rupert Murdoch, who bought the baseball franchise Dodgers from the O’Malley family in 1997, for a whopping $311 million – a high price at that time. Murdoch bought Dodgers hoping that it would complement FOX Sports’ content. But post-deal, Murdoch renewed the contracts of all the players, because of which, their remunerations shot-up by as high as 50%! However, the revenue prospects worsened... Finally Murdoch sold Dodgers for $439 million in 2004, incurring losses amounting to millions of dollars in the process... Another blunder was made by NBC, when it cancelled the Baywatch TV show after just one season (in 1989) for lack of viewership and high costs. Then, David Hasselhoff invested his own money in it and relaunched it in 1991. The show became the most-watched TV show of all times, with 1.1 billion viewers! To sign off, here’s another one from Decca Records when it rejected an unrecognised music band in 1962, stating: “We don’t like their sound, and guitar music is on the way out...” The band was later signed-up by EMI and became an instant hit. You know it as ‘The Beatles’ today! Similarly, Universal Studios approached Mars to use M&M’s in their new film to be directed by Steven Speilberg. Mars refused and Universal struck a deal with Hershey. The movie was The E.T. – one of the biggest hits, ever!
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Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM - FLP (Flexi Learning Program)
