There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the product most efficiently and effectively. From creativity to brand recall, from concept to execution, these 10 advertisements have gotten our attention; thanks to the commitment of the teams that created them. We present you with our review of the top three ads.
No kid stuff this
Advertiser: Flipkart.com
Baseline: Shopping ka Naya Address
Agency: Happy Creative Services
4Ps B&M Take: You’ve got to hand it them. They’ve made a sequel and done it flawlessly with zero blunders usually committed by sequel makers. Normally, an idea once liked, if repeated, can lead to viewer fatigue. Not this time though. The latest set of ‘kids as adults’ ads flatter, amuse and educate all at the same time. The result? Classic brand recall that not only spurs those who are already using the brand but also incites those who just didn’t get what the online shopping hullabaloo was all about. The ads are simple and the concept, though old, works again. The first ad, showcases a family (of kid adults) collecting a courier delivery. When the husband (with an endearing false mustache) objects to buying something by just seeing the photo, the kid wife makes a sweet comeback that their marriage was also facilitated similarly. The second ad has the husband complaining about a faulty DVD set bought from Flipkart, and the wife pointedly proves him wrong. What’s commendable is the ease with which the story board integrates the advantages offered by the portal, including cash-on-delivery and replacement policy. Notably, of the $500 billion retail market, just about $500 million is online - excluding online ticket shopping. So if the objective was to build awareness and reinforce reliability, this one scores high on both. QED: 10 year olds can also sell you stuff!
No kid stuff this
Advertiser: Flipkart.com
Baseline: Shopping ka Naya Address
Agency: Happy Creative Services
4Ps B&M Take: You’ve got to hand it them. They’ve made a sequel and done it flawlessly with zero blunders usually committed by sequel makers. Normally, an idea once liked, if repeated, can lead to viewer fatigue. Not this time though. The latest set of ‘kids as adults’ ads flatter, amuse and educate all at the same time. The result? Classic brand recall that not only spurs those who are already using the brand but also incites those who just didn’t get what the online shopping hullabaloo was all about. The ads are simple and the concept, though old, works again. The first ad, showcases a family (of kid adults) collecting a courier delivery. When the husband (with an endearing false mustache) objects to buying something by just seeing the photo, the kid wife makes a sweet comeback that their marriage was also facilitated similarly. The second ad has the husband complaining about a faulty DVD set bought from Flipkart, and the wife pointedly proves him wrong. What’s commendable is the ease with which the story board integrates the advantages offered by the portal, including cash-on-delivery and replacement policy. Notably, of the $500 billion retail market, just about $500 million is online - excluding online ticket shopping. So if the objective was to build awareness and reinforce reliability, this one scores high on both. QED: 10 year olds can also sell you stuff!
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IIPM B-School Detail
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IIPM – FLP (Flexi Learning Program)
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)
