Showing posts with label DVD. Show all posts
Showing posts with label DVD. Show all posts

Wednesday, January 9, 2013

The Idiot Box

There are ads, and then there are those 10 that have personified the concept of how branding can be made to work for the product most efficiently and effectively. From creativity to brand recall, from concept to execution, these 10 advertisements have gotten our attention; thanks to the commitment of the teams that created them. We present you with our review of the top three ads.

No kid stuff this

Advertiser: Flipkart.com
Baseline: Shopping ka Naya Address
Agency: Happy Creative Services

4Ps B&M Take: You’ve got to hand it them. They’ve made a sequel and done it flawlessly with zero blunders usually committed by sequel makers. Normally, an idea once liked, if repeated, can lead to viewer fatigue. Not this time though. The latest set of ‘kids as adults’ ads flatter, amuse and educate all at the same time. The result? Classic brand recall that not only spurs those who are already using the brand but also incites those who just didn’t get what the online shopping hullabaloo was all about. The ads are simple and the concept, though old, works again. The first ad, showcases a family (of kid adults) collecting a courier delivery. When the husband (with an endearing false mustache) objects to buying something by just seeing the photo, the kid wife makes a sweet comeback that their marriage was also facilitated similarly. The second ad has the husband complaining about a faulty DVD set bought from Flipkart, and the wife pointedly proves him wrong. What’s commendable is the ease with which the story board integrates the advantages offered by the portal, including cash-on-delivery and replacement policy. Notably, of the $500 billion retail market, just about $500 million is online - excluding online ticket shopping. So if the objective was to build awareness and reinforce reliability, this one scores high on both. QED: 10 year olds can also sell you stuff!


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles.

 
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Sunday, December 9, 2012

Filmmakers chase the ‘Long Tail’

Reaching out to the perfect audience in newer ways…

Typically, the months leading up to summer are quite dry at the box office when it comes to new films. Studios and producers are busy devising strategies for the big budget summer releases and rarely, if ever, look at the mass audience during this time. Of course, independent movie makers, a kind underrepresented in India but quite a force out west, look to make the most of the opportunity. So, last week you had movies like Nandita Das’ Firaaq, Raja Menon’s Barah Aana or Little Zizou, Sooni Taraporewala’s little Parsi flavoured oddball before that. Director Samir Karnik, who had made Heroes, is confident about the movie theatre’s future, “People still love going to the cinemas and like watching movies on the big screen.” But in the same breath he says, “It’s not easy for everyone to afford a movie in the theatres, that’s the reason they find the easier way and watch movies on the net or otherwise.” That begs the question: Are there ways other than the silver screen to reach out to the targeted audience?

Of course, there are the usual rounds of the festivals and even direct to DVD releases but in this age of media driven by people power (think YouTube, Facebook etc.,) shouldn’t filmmakers, producers, studios and distributors be also thinking of ‘alternative’ channels of reaching out? Even if in limited numbers, they actually are. Director Wayne Wang (Maid In Manhattan) premiered his film The Princess of Nebraska in 2008 in the ‘You Tube Screening Room’ whereas Steven Sorderbergh plans a simultaneous video-on-demand release for Che.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri

For More IIPM Info, Visit below mentioned IIPM articles.

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