Aamir Khan has used various marketing gimmicks to make his films the talk of the town, and his wife Kiran Rao, whose directorial debut Dhobhi Ghat is set for a 21st January release, seems to be inspired by him. She’s sending hand-written postcards to invite the media for the film’s screening, and will write personal notes about her experiences in Mumbai. It sure seems an apt promotion for a film about Mumbai and its people.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
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