Showing posts with label Malaysia. Show all posts
Showing posts with label Malaysia. Show all posts

Friday, February 8, 2013

Rajat Bal, General Manager EMEA (Europe, Middle East & Africa), International Business, i.Tech Dynamic reveals his company’s India plans to B&E

Formed in 2002 in Hong Kong, i.Tech is a relatively young company that has successfully carved a niche for itself in the electronics space in a short span of time. The company has launched a range of headphones and headsets. In addition, it is carving a market for itself in the realm of green-friendly chargers and bluetooth devices, that run on solar energy. They have taken their products through distributors to several countries, including China, Mexico, Middle East, India, Singapore, Europe, Malaysia, Thailand and countries in Europe as well. Through the tie up with Ingram Micro in India, the company is looking to expand its product reach in the market in a big way. In this interaction, Rajat Bal talks about the potential of the Indian market for the company and how they plan to expand their reach into the market. Some excerpts:

B&E: Tell us about the key products that i.Tech plans to leverage on in the Indian market.

RAJAT BAL (RB): i.Tech has been present in the Indian market since 2008. i.Tech has an extremely innovative range of Mono as well as Stereo Bluetooth headsets. I.Tech offers unique innovative product features such as multipoint, multipoint and vibrate, stereo headsets with AVRCP, Noise cancellation, Bluetooth headsets with display as well as Radio features, as well as first in the market Solar Headset with multi point as well as Nosie Cancellation. i.Tech has a number of achievements to its credit. It was the first company to promote a stereo bluetooth headset in 2005. We introduced the first multipoint headset in 2006 which pairs two BT devices at the same time. In 2007, we launched the first stereo product with a radio FM feature. In 2008, we introduced the first bluetooth headset with 2.1 EDR (Enhanced Data Rate) and have also launched the first bluetooth headset with the triple point feature last year.

B&E: What is the main USP of these products that i.Tech has broght into the market in all these years?
RB: i.Tech products have a very unique form factor, the Clip form factor, which allows users a much enhanced user experience. i.Tech products use enhanced features such as Display, Vibrate, and AVRCP in our products with relative ease that our competitors with the over the ear form factor cannot use. Our innovative feature set as well as a unique, user friendly Clip form factor are our key USPs.

B&E: Does the organisation have some significant business diversification plans going forward?
RB: The core business of i.Tech is design and development of Bluetooth Wireless accessories and computer peripherals. We are looking at a diversification of our product range. Having said that, our core business will remain Bluetooth Wireless Accessories.

B&E: How would you rate your products in terms of the pricing?
RB: A majority of i.Tech products are focused on mid to high end of the market, although limited to a few SKU’s i.Tech also has very strong entry level products. Our product feature set truly adds value to the end user. Our key value proposition is the price and quality of our products.

B&E: But what’s your core competence with respect to other players in the same industry?
RB: i.Tech’s core competency lies in its in-house R&D and in its product design teams.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Thursday, November 22, 2012

WORLD FOOD CRISIS: EXPORT BANS

Food production across the world is higher than in the past two years; but export bans worsen the crisis

Fear and greed are two factors that are forcing many nations to keep food grains in their warehouses rather than bringing the same to the world market. This is creating a demand supply gap, which is raising prices to unnatural highs, a situation that could well sound the death knell for the poor in Asia and Africa who spend around 50-80% of their income on food. Media reports now reveal that food riots have already caused unrest in over 30 countries including Bolivia, Egypt, Indonesia, Malaysia et al. The situation is getting worse for the United Nations World Food Programme (UNWFP), which is fighting a clearly losing battle to provide food to more than 850 million estimated hungry people worldwide.

And the clear culprit is the concept of export ban, which is currently being exercised in more than 10 countries around the world; and this has also resulted in the cutting off of aid given to destitute people who mainly depend on UNWFP for their daily meal. The good news is that food production this year is expected to be better than in the last two years. But food prices have risen 83% in the last three years. And the ADB warns that, despite production increase, if the export bans are not taken away immediately, the crisis would necessarily worsen! Till then, get your appendix in order; they say the organ could help the human body in digesting grass. Oh, by the way, grass tastes better with pepper, eh!


Source : IIPM Editorial, 2012.

For More IIPM Info, Visit below mentioned IIPM articles.
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