“I’m not going away anytime soon”

When 2007 began, Ford Motor Company was in one of the worst shapes amongst automakers. Then Alan Mulally walked in, conceptualised his ‘One-Ford’ strategy and even today, is working hard to implement his masterplan to earn maximum dollars in fast-growth markets. mulally in a conversation with B&E’s Pawan Chabra

After working at Boeing for over 26 years, Alan Roger Mulally took charge as the President and CEO of Ford Motor Company in September 2006. While he wasn’t the first choice for the top job at the auto major, under him the company managed a remarkable turnaround. Today, with less than two years left at the automaker, all eyes are on Mulally’s ‘One Ford’ strategy, and what more he can achieve with his plan in the days to come, especially in fast-growth markets. In an exclusive interview with B&E, Mulally shares his thoughts on the road ahead of Ford in India and his retirement & new launch plans.

B&E: You have unveiled the EcoSport in India, making it the second product to be launched in India under the ‘One Ford’ strategy. When can Indian consumers expect to buy it and what expectations do you have from the product?
Alan Mulally (AM): We chose India for the global premiere of the EcoSport, our compact SUV, because this market is very important for Ford Motor Company. We believe that it will become one of the three largest automobile markets across the globe by the end of this decade. The EcoSport will be sold in the Indian market during the later half of 2012 and it will also be exported to 30 different markets worldwide from India. To start with, it will be produced in India and Brazil. In total, the EcoSport will be sold in over 100 markets and it will be powered by the Ford’s revolutionary 1-litre ecoboost petrol engine. It will be available in both the petrol and diesel variants. We believe it will create a new segment in India as it has the flexibility of an SUV with the fuel efficiency that the modern consumer is looking for. Obviously, it marks the start of the implementation of our SUV plan for the Indian market.

B&E: The ‘One Ford’ strategy has been key to the turnaround tale of Ford Motor Company. Does the plan only help you cut costs by delivering economies of scale or is there much more to it?
AM: ‘One Ford’ is all about making one product for all the markets that we operate in. For instance, a Fiesta sold in Chennai will be made exactly the same way as the one that is sold in the US market. This strategy not only helps us gain economies of scale on the end of the suppliers, but also empowers us to bring more affordable products to the market. This is a very important strategy for Ford as the consumer today is looking for vehicles that are best in safety, quality and fuel efficiency at an affordable price. Roughly, today by using the One-Ford plan, what we have achieved is that over 60-80% of our global platforms are the same for producing vehicles across markets. As far as launches are concerned, under the One-Ford plan, we started with the Figo in 2010 and including the Figo and the EcoSport, we plan to launch eight new models in India by 2015.

B&E: The US auto market has almost recovered from what we saw during the days of recession, But EU is still a big concern. On the other hand, almost all automakers are bullish on the future of India and China. How will the coming years turn out for the auto industry?
AM: Europe is still a concern, but the governments there are making constant efforts to improve the situation. As a company, we expect the global automotive sales to increase by 5% a year at least for the next two years. The driver to this growth will be the Asia-Pacific region and mainly markets like India and China. At the end of 2010, close to 74 million vehicles were sold across the globe. It is expected that this number will go up to 100 million vehicles by the end of 2015. As far as India is concerned, it is one of the most important markets for Ford. The consumer is terrific. He is looking for value and fun to drive vehicles.

Read more.....

Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri

and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles

 

2013 : DNA National B-School Survey 2013
Ranked 1st in International Exposure (ahead of all the IIMs)Ranked 6th Overall
Zee Business Best B-School Survey 2013
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face

“For Avon as a corporation, a sell-out is out of the question!”

With a presence in over 140 countries, the Fortune 500 Avon Products Inc., is the largest direct-selling company in the world. And India is considered a critical market by the company. Hemant Singh, MD, Avon India, explains to B&E’s Steven Philip Warner how Avon fanatically believes in reaching out to the masses with the right investments in R&D and how, the company for now, is all about ‘Organic’ growth.

For the first twenty-seven years of his career, Hemant Singh worked at HUL, PepsiCo and Modicare (he was the CEO of Modicare, when he left the company). 2009 saw him being welcome aboard the $10.86 billion-a-year revenue-earning (FY2010) company – Avon Products Ltd., as its Executive Director (Business Development) for the APAC region. Today, he serves as the MD of Avon India. In an exclusive interview with B&E, this man who runs the show at a company which prides itself for being “The Company for Women,” reveals some geographical market-specific trade secrets.

B&E: India as a market contributes to less than 5% of Avon’s global sales. How important really is India for the largest direct selling company in the world?
HS: There is a reason for it. The company was started 125 years ago. In India, the industry is only 15 years old. So first, there is the time gap. Secondly, given the pace at which we are growing, India is fast becoming a huge grosser for us. Our rate of growth in this market has been phenomenal. In 2009, Avon’s India revenues grew at 46%. In 2010, we grew 56%. And as we speak, this year already, the growth has been 55% y-o-y. And our plan for the next 5 years is that we should grow at a CAGR of 60%. I don’t think any company in our business in India can even talk about such figures. So yes, India is very important for Avon.

B&E: So would India be a market more important than China?
HS: No. India and China, from the point of view of the population and the rate of growth, are both right up there amongst the two most important markets in the APAC region.

B&E: Jewellery is something that you added much later in your portfolio, globally. Did that call for any change in approach to your sales strategy?
HS: Whether it be skincare or colours or jewelry, they all fall in the same superset called beauty products. So the introduction of the jewellery range did not influence our sales strategy really. As far as India is concerned, jewellery is naturally a huge opportunity. It is a $13 billion market. Of that $10 billion is real jewelry, and the rest is all about gold & silver-plated jewellery, which is what we do. At present, this fast growing segment contributes to 17% of our sales, while colours (& cosmetics) and skincare contribute to 40% and 15% respectively. So that gives a good perspective of how fast we have grown in the jewellery segment.

B&E: Let’s talk about outsourcing. You currently have close to 1000 products in your portfolio. There must be a huge chunk of that being obtained through outsourcing of the manufacturing function. Right?
HS: Most of our products are made in-house. But that does not mean that in every country where we are present, we have a factory. In India, we have a plant in Dehradun, which has a multi-product manufacturing capability with a limit up to 50 million units a year. But having said that, we do outsource as well. In fact, for many of our products, we have a global sourcing strategy in place.

Read more.....

Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri

and Arindam Chaudhuri (Renowned Management Guru and Economist).

 

For More IIPM Info, Visit below mentioned IIPM articles

 

2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face

 

Rajat Bal, General Manager EMEA (Europe, Middle East & Africa), International Business, i.Tech Dynamic reveals his company’s India plans to B&E

Formed in 2002 in Hong Kong, i.Tech is a relatively young company that has successfully carved a niche for itself in the electronics space in a short span of time. The company has launched a range of headphones and headsets. In addition, it is carving a market for itself in the realm of green-friendly chargers and bluetooth devices, that run on solar energy. They have taken their products through distributors to several countries, including China, Mexico, Middle East, India, Singapore, Europe, Malaysia, Thailand and countries in Europe as well. Through the tie up with Ingram Micro in India, the company is looking to expand its product reach in the market in a big way. In this interaction, Rajat Bal talks about the potential of the Indian market for the company and how they plan to expand their reach into the market. Some excerpts:

B&E: Tell us about the key products that i.Tech plans to leverage on in the Indian market.

RAJAT BAL (RB): i.Tech has been present in the Indian market since 2008. i.Tech has an extremely innovative range of Mono as well as Stereo Bluetooth headsets. I.Tech offers unique innovative product features such as multipoint, multipoint and vibrate, stereo headsets with AVRCP, Noise cancellation, Bluetooth headsets with display as well as Radio features, as well as first in the market Solar Headset with multi point as well as Nosie Cancellation. i.Tech has a number of achievements to its credit. It was the first company to promote a stereo bluetooth headset in 2005. We introduced the first multipoint headset in 2006 which pairs two BT devices at the same time. In 2007, we launched the first stereo product with a radio FM feature. In 2008, we introduced the first bluetooth headset with 2.1 EDR (Enhanced Data Rate) and have also launched the first bluetooth headset with the triple point feature last year.

B&E: What is the main USP of these products that i.Tech has broght into the market in all these years?
RB: i.Tech products have a very unique form factor, the Clip form factor, which allows users a much enhanced user experience. i.Tech products use enhanced features such as Display, Vibrate, and AVRCP in our products with relative ease that our competitors with the over the ear form factor cannot use. Our innovative feature set as well as a unique, user friendly Clip form factor are our key USPs.

B&E: Does the organisation have some significant business diversification plans going forward?
RB: The core business of i.Tech is design and development of Bluetooth Wireless accessories and computer peripherals. We are looking at a diversification of our product range. Having said that, our core business will remain Bluetooth Wireless Accessories.

B&E: How would you rate your products in terms of the pricing?
RB: A majority of i.Tech products are focused on mid to high end of the market, although limited to a few SKU’s i.Tech also has very strong entry level products. Our product feature set truly adds value to the end user. Our key value proposition is the price and quality of our products.

B&E: But what’s your core competence with respect to other players in the same industry?
RB: i.Tech’s core competency lies in its in-house R&D and in its product design teams.

Read more.....

Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)

BUMBLING IN THE BACKYARD

The governments of Pakistan, China, Sri Lanka, Nepal, Bhutan and Bangladesh reveal to akram hoque of B&E...

We all know that the Chinese have an interesting proverb used as a subtle and sarcastic barb against foes: “May you live in interesting times”. Now just imagine for a while that Winston Churchill - the man who wanted India forever to be the crown jewel of the British Empire - was entertaining uncharitable thoughts when it was clear to him that the crown jewel would indeed be lost forever in a tidal wave of anti-Imperialism. Did he possibly utter the following words when he thought grimly about Jawaharlal Nehru and Sardar Vallabhbhai Patel, the architects of the modern Indian nation state: “May you live with interesting neighbours?”. There might be endless debates and controversies when we use other adjectives to describe India’s neighbours. But surely everyone will agree that China, Pakistan, Nepal, Bhutan, Bangladesh, Myanmar and Sri Lanka are quite ‘interesting’, if nothing else! In fact, they - and their relationship with India - has been so interesting over the last six decades that it remains the single biggest foreign policy challenge for the country!

Surely Jawaharlal Nehru would not have had thought even in his wildest dreams (or nightmares) back in 1947 that India would face such enormous, enervating and enfeebling challenges while dealing with neighbours in the 21st century? Bangladesh then was not even a figment of imagination.

Pakistan was hostile no doubt; but jihad was something that had happened many centuries ago in West Asia. Nepal was the only Hindu Kingdom in the world with extremely close - almost umbilical - ties with India. Sri Lanka was on the cusp of attaining freedom and emerging as a South Asian paradise where the Sinhalese and Tamils co-existed in harmony. Burma was a free country where tens of thousands of Indians flourished. And yes, China was to be the friend, ally and partner of India as the Third World nations worked as comrades in arms against ‘Imperial forces’.

Read more......

Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)

ASSET: MIND & MANPOWER

The real assets are perhaps those we overlook...

No wonder that Japan and the US are some of the richest nations of the world as they have allowed entrepreneurs to unleash the power of their minds and catapult the society to a higher paradigm.

Today, an operating system, a mobile phone or a micro processor can be called wealth but the real wealth are those whose gave shape to them. In the same league population was considered to be a major liability. But of late, two of the most populous countries of the world, China and India have realised that if they have ever done anything worthwhile, that was to nurture such huge population. In an era of market economy, the shrinking population and saturated market of the West, leaves the MNCs with only one choice, i.e. to invest and market in India and China. Not just as markets, India’s and China’s population can be considered wealthfor the incredible source of manpower they have become for the world. While the Chinese have specialised in being the manufacturer of the world, the Indians have specialised in the after sales service of the same.

But that this population doesn’t want to get restricted in it, is vindicated by the Tatas and Lenovos calling shots in global acquisitions.It doesn’t end here only. The biggest wealth of this world is still a calm mind and hope nurtured by the principle of self actualisation of East.Even wealthy West has accepted it. Against all odds, mankind still dream to live another day and wither the next Tsunami. So long this wealth of hope remains, other assets will work too.

Read more.....

Source : IIPM Editorial, 2012. An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
 
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links  
IIPM : The B-School with a Human Face